
3 Best Practices to Promote Engagement With Hashtags on Instagram
Instagram is an interesting platform for businesses to explore. There’s a lot of nuance in the way brands present themselves and market to users and one of the things that sets apart amatuer marketers and engagement experts is hashtag usage. A hashtag is very similar to a keyword in that it helps your posts reach more people. The practice was introduced on Twitter, but quickly spread to most of the popular social media platforms. Instagram in particular has introduced a numbe