SHOW THE WORLD YOUR SUCCESS
YOUR FUTURE IS ONLINE.
The Right Conversation
Be the brand that always knows what to say – and when to say it.
Our social media team works with you to find your true brand voice, one that resonates with your target audience. We drive engagement by talking with your audience, not at them. Your assigned social media strategist joins your team, refining your online presence and contributing to relevant conversations.
The Right Channels
With extensive experience generating results on each platform, your social strategist determines how to position your brand to achieve the greatest social reach. We ensure your online voice is consistently on-brand while following the distinctive style and tone of each platform.
Listen to your audience to find out what they want to hear. Your strategist identifies how people are talking about your industry, products or brand across social channels. We fill you in on all the trends you need to know to align yourself appropriately with what’s already being said. We also determine where there are holes in the conversation. With this insight in mind, The Profit Link executes campaigns with substance and strategy that are authentic to your audience. We don’t add noise; we create dialogue.
Social Media Strategy
Social goes beyond posting content and adding follow icons on your website. For as many channels as you choose, we manage each with a fine-tuned strategy tailored to the nature of the platform and how your audience uses it. With user engagement efforts, follower pushes, influencer relations, and measurable content, we form effective, comprehensive social media strategies for businesses. We constantly monitor the results to adeptly move with the target. These proactive, timely adjustments ensure you – and your audience – don’t miss out on being heard.
À la Carte Services
The Profit Link offers several à la carte services to enhance your social media presence, in addition to fixed and continuous strategies that evolve over time. We create additional social posts to complement your strategy, live tweet events and organically increase your followers on Twitter. Our social strategists create and manage social media contests to convert followers and track lead generation. We bolster your campaigns with social media ad management, email marketing, and promotional newsletters. Well versed in the industry’s best tools, your social strategist uses programs like Sprout Social, Google Analytics and BuzzSumo to deliver custom reports. These results dive deeper into specific projects and campaigns to offer insight into what’s working and why. Then we cater next steps to these insights.
Your brand exists within an active social community. With website audits and competitor analyses, we gauge your brand’s position in that community. To elevate your voice above competitors’, we connect you with micro- and macro-influencers in your market. Influencer outreach grows your audience base, increases brand awareness and funnels more conversions. Your strategist monitors your profiles to keep your multi-channel presence fresh and engaging. That equals greater reach and continual relevance for your brand.
Social media is flexible. Your strategy should be too. We stay abreast of updates and trends so we can adapt your strategy to keep up with your audience’s expectations. Our social media team is proactive in testing new approaches and modifying content to keep your audience engaged.
Don’t let rapid changes in social media leave you in the dust. When you work with The Profit Link, your strategy and goals evolve organically. The conversation never stops. Your Social, Our Consulting The Profit Link social media consultants make your relevant, engaging and results-driven social media presence possible. We consult with you to fully understand your goals and objectives – then develop a strategy to surpass them. That includes extensive research to develop the most effective keyword strategy, highlight the channels where your audience is most likely to be and develop persona-specific solutions. We track, measure and report the metrics that shape your social strategy. If something works, you’ll see it. If something doesn’t, we fix it. The Profit Link provides the solutions your brand needs to amplify its online presence.