19 Facebook Hacks to Instantly Improve Small Business Reach
Is your Facebook page performing as well as you want it to? If your answer is no, you’re not the only one. It’s hard to get noticed on Facebook these days. Facebook is the biggest social media network on the planet and it continues to grow. Use the 19 Facebook hacks to get your page back on track.
1. Post with Intent
Christina Hager says, “You can't just throw things onto Facebook and hope someone sees them...You need to post with intention and then decide what you are going to do with that post.” Be mindful of how you interact and communicate with your audience. You can use Facebook Insights to determine a good posting rhythm and content mix.
2. Get your Correct NAP on the Page
NAP- name, address, and phone number. Make sure all of your information is listed on your Facebook page and is accurate and consistent with all other listings.
3. Use Long-Tail Keywords in Your Description and Posts
Long-tail keywords simply refer to longer, more specific terms people use to find information. If you want customers to be able to find you, you’ll need to make your page appear as relevant as possible. Focus on what your customers search for and use those words and phrases in your content.
4. Put Keywords in Strategic Places
Where you put your keywords on your page is important.
5. Link to your Facebook Page from your Other Channels
The more links you have pointing back to your Facebook page, the more it will rank for search terms and the more engagement you will get. The easiest way to do this is to link your Facebook page from your website, Twitter account, YouTube channel, and in your bio.
6. Add Reviews
Consumers read an average of 7 reviews before trusting a business. Bright Local states that 85% of consumers trust online reviews as much as personal recommendations. This makes reviews extremely important and they increase your SEO.
7. Don’t Post Without a Content Calendar
Minimize the time you spend on Facebook marketing by maximizing your content calendar. To plan effectively, plan out when content is going to be posted and if you use a scheduling program, you can set it and then move on to something else.
8. Optimize your Profile Page
It is important to make sure your tabs are well organized and your audience is able to easily find information. Including important tabs, removing unimportant tags, restructuring their hierarchy, etc will provide a smoother experience for your audience. If you want reviews, make sure your review tab is on.
9. Keep Adding to Your Facebook Story
Facebook Stories makes posting often much more casual, according to Bernie Clark. Your stories don’t have to be company-specific news; you can include questions, links, product reviews, or really anything to keep your audience engaged. Facebook Stories allows the audience to feel more a part of the behind-the-scenes work.
10. Post with a (small) Budget
We suggest adding a paid budget even if it’s a small one to ensure the reach of your posts. Experiment with different types of content and use Facebook’s built-in A/B testing system to see where to stretch your ad dollars to the max. Facebook Ads can often look no different from regular Facebook posts and that makes them less intimidating to viewers. Ads can also be custom-tailored to audiences by location, age, and more.
11. Use Images in Every Post
Posts with images get 2.3x more engagement than those without. It is the easiest way to increase the share-ability of your posts. Tell your audience to add tags to your live event photos, which give you free publicity. Those who see their friends tag events will treat it as a personal recommendation.
12. Publish More Videos
Facebook has millions of video views daily and now they prioritize videos over other types of content. Because of this algorithm, native Facebook videos have 135% greater organic reach than other posts.
13. Go Live
Videos perform better than other types of Facebook posts, and so, going live performs just as well, or better, than native videos. According to Facebook, audiences watch live videos 3x longer than regular videos and they comment 10x more. Going live can increase audience engagement and establish a stronger connection between you and them.
14. Consider Boosted Posts
Boosted posts or sponsored posts follow users to grow their audience and target highly engaged and relevant prospects. These posts increase visibility and recoup lost organic reach. Greg Bullock states that his boosted posts have generated thousands of clicks for two or three pennies per click.
15. Use Facebook Custom Audiences to Retarget Users who have Watched your Videos
Andrew Schutt says that one of the most consistently effective strategies is using video ads to retarget warm audiences (people who have engaged with your page before). You can choose who to show the video ad to and those people will already be interested in the content and more likely to watch the rest of the ad.
16. Test Different Bidding Strategies
Create several different ad groups for an identical ad with different bid amounts and types to see which ones perform the best. The ones that don’t perform well, you can remove, and the ones that do the best, continue to let them run. Facebook insists an ad needs to generate 15 to 25 conversions per week for data to be accurate, which could be difficult if you’re a small business. If you are struggling to hit 25 purchases a week, set your conversion events to add-to-carts or closer to the top of the purchasing funnel.
17. Create a Contest
Starbucks posted a contest where they challenged entrants to express their creativity on a Starbucks coffee cup. This contest engaged their audience and the entries made it very share-worthy. Facebook does have contest guidelines, but you can still increase your brand loyalty, engage your customers, and gain free publicity.
18. Provide Value
Facebook is not a platform for you to sell your products, it is a platform to create an engaged community and build trust with your audience. You can promote your business but focus more on your audience and their needs. Try to make your Facebook page 80% engagement material and 20% promotional.
19. Create Saved Audiences
Saved Audiences are those you configure through the standard Facebook Ads targeting options. You can create saved audiences that you use each time you start a new ad campaign. This is a good strategy if you plan on targeting similar audiences each time you start a new campaign.
Facebook is the biggest social network, making it hard to be seen. However, there are a multitude of things you can do to increase your visibility and brand awareness. Use these 19 Facebook hacks to instantly improve your business’s reach.
If you need any more help with your reach on Facebook, please contact us here at The Profit Link. We are a small business support team based in Memphis, TN and we want to link your business to profit!