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  • Writer's pictureBrittany Christian

3 Benefits of Podcasting

Updated: Aug 18, 2022

Podcasting is very popular. Many businesses use podcasts to market their brand. For businesses, it’s a good way to help people understand who they are. Depending on the type of podcasts, you're more than likely to find some benefits depending on what you like. If you’re a business owner and thinking about getting into podcasting, consider the pros and cons. Here are three benefits of podcasting:

1. Relationship Building

Relationship building is an important part of any business. You have to build rapport with your consumers and prospects before they will trust you and buy your product or service. Podcasting is a new way of networking. You can talk more about your industry or campaigns for people to get to understand your brand and, in turn, receive prospects, . You can also invite consumers to talk about your products or services. Since word of mouth is the best marketing strategy, use your podcast to spread the word.

Podcasts allow you to build personal connections with your prospective persons. You can ask your listeners about their interests and what they’d like to hear you talk about on your podcast. You can plan your episodes around what you want your listeners to hear. Lastly, be your most authentic self. Listeners can determine inauthenticity and will stop listening once they feel that something’s off. Remember to be yourself and get to know your listeners.

2. Recurring Revenue

You can create passive income with a podcast. Podcasting can improve conversions. Podcasts increase site traffic. You can have more people going to your website to learn more about your business and what you offer. When subscriptions to your podcast grow, it results in an increase in referrals, lead generation, and conversions. In this way, your profit will increase and optimize your site’s conversion rate.

3. Media Security

A podcast gives you your own media platform. Your podcast can put you on the map for other media outlets to want to know and bring you publicity. You can stand out from the crowd this way. Your podcast will serve as your credibility forum. People tend to believe a person that is a credible professional in the industry that they are in.

Podcasting can lead to sponsorships and endorsements as well as building your audience. It can bring a closeness between you and your consumers. Podcasting is popular and does have its pros and cons. As a business owner, it’s good to determine whether it’s necessary for use. If you’d like more marketing tools, visit The Profit Link!

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