Bounce rate is the percentage of people who land on one of your web pages and then leave without clicking anywhere else on your website. A high bounce rate means that your potential consumers aren’t finding what they are looking for or they aren’t clicking on your call-to-action when they visit your website. Jag Panesar, director at Xpand, a digital marketing agency, said: “Driving traffic to your website isn’t the be-all and end-all. What’s more important, and often more difficult, is getting them to stay there, explore the site, and get to know your team, your business, and what you have to offer.” Read below to learn the hack Xpand used and follow our 3 step guide to reduce your bounce rates.
Hack to Reduce Bounce Rate
Xpand, in a move to increase their page views from LinkedIn, replaced the website link on team members’ LinkedIn profiles with links to personalized profile pages instead. After doing this, their bounce rate from LinkedIn decreased by 54%.
“If you can understand how and why potential visitors will find your website, then you can plan ahead and provide the most effective landing page.” — Jag Panesar
Personalized profile pages create a landing page that engages the visitors and prompts them to learn more about the employees and the company. The personalized pages worked so well that average session time per user increased by 1,142% (from 26 seconds to 5 minutes 23 seconds).
Steps to Reduce Your Bounce Rate
Prioritize the user experience. You only have a few seconds to make a good first impression, so make sure your text is readable, your layout is well-organized and easy to navigate, and you aren’t overwhelming your visitors with ads. A good tip is to avoid pop-ups and self-loading multimedia ads.
Produce high-quality content. Make sure your content is engaging, clear, and relevant. Do your viewers want to keep reading? Is your content easy to understand? Have someone review your content and answer these questions. You can then edit and publish your content.
Include a clear call-to-action (CTA). Clearly state what you want your visitors to do next, whether it be read an article, sign up for your email newsletter, or download a product. Having a CTA will guide them in the direction you want.
Interactions on the internet are more important than ever, especially with the pandemic. Your website or blog is the first thing your audience sees, making it the most important step in their journey. To prevent people from clicking away from your website or feeling lost, make your landing pages engaging and create a clear CTA. Contact The Profit Link for more hacks and steps to improve your business today!