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  • Writer's pictureBailey Glydewell

4 Reasons TikTok Should Be Part of Your Marketing Plan

TikTok is a diverse platform full of people of different ages, races, genders, occupations, etc. Tiktok having a diverse audience means your business’s target audience can be found on TikTok. Originally launched in 2016, TikTok succeeds in video streaming and sharing making it important to the future of digital commerce. If you are not already on Tiktok with your business, go ahead and create a business account. Once you’ve created an account, read on to discover why TikTok should be part of your marketing plan.

1. Nearly Every Audience is on the Platform, and That will Only Increase

TikTok’s monthly active adult users have grown exponentially since December 2020, nearly 38% are over the age of 30, and more than 64% are over the age of 20. This diversity reflects the entire platform as TikTok is remarkably diverse in ages, races, genders, occupations, etc. Not only is the audience diverse, but the type of content presented on TikTok is also very diverse. You can find people and videos for every interest and topic. Thankfully, TikTok does not seem to be slowing down any time soon, so this diversity will continue to grow.

2. Opportunity for Authentic Brand Marketing

Authenticity is favored over perfection on TikTok. This makes it easier for you to show the authentic and natural side of your business. Authenticity is definitely a contrast to the highly commercialized approach of Instagram. To be effective, you should adopt a storytelling style to your videos and align with popular TikTok trends. You may feel like you are oversharing but TikTok’s audience has set this as the platform’s norm.

3. Brands can Achieve Relevance Quickly

Going viral on TikTok can happen at any time and offers unexpected opportunities to find relevant audiences and new viewers. For example, Nathan Apodaca went viral when his truck broke down, and decided to ride his skateboard to work while drinking a bottle of Ocean Spray Cran-Raspberry juice. His video quickly reached 26 million views and is still gaining views. Ocean Spray jumped on the video and sent Apodaca a new truck filled with juice and because the video was viral, Ocean Spray sold out in grocery stores across the country.

4. TikTok Works for Budgets of All Sizes

Your TikToks can be successful with any budget. TikTok marketing options span a wide range, allowing companies of all sizes to be able to participate. TikTok users turn to TikTok to find products and trends and this is reflected in some of TikTok’s best-performing hashtags: #TikTokMadeMeBuyIt; #BuyThis; #TikTokFinds, each of these have anywhere from a million to over 600 million views.

TikTok is a great place for digital marketing for any business with any budget. These four reasons show you why you should consider using TikTok in your marketing plan. Use these 4 reasons to build your community on TikTok and expand your marketing plan to increase your audience.

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