5 ways to improve your businesses visibility on Google Maps
Updated: Nov 10, 2021
Have you ever wondered how businesses got to the top of the Google search page after you search them? The Google algorithm optimizes your search results by sorting local businesses by their relevance, proximity, reviews, website traffic, etc. More goes into getting in that top spot than you think. Here are a few things to consider when trying to boost your visibility for your Google Maps business profile.
Accurate GMB Listing
The first thing you have to do is create a Google My Business (GMB) profile. If you don't have one, your business will not show up on google maps at all. Upon creating a GMB profile, make sure that all of your business information is correct. You should accurately list phone numbers, street addresses, company emails, etc.
You need to distinguish your business location as either a service location or a physical location. A service location could be someone that is a service technician, because they usually travel, it just shows the areas they service. A physical location is where a restaurant or a storefront would physically be located. When you put in your business address, you need to accurately place your pin over the location. There's nothing worse than following the GPS to a place and it's not there.
When you Google a business and they don't have photos, you tend to think of it as less credible. When you add photos to your GMB listing, it adds another level of credibility. Pictures show potential customers that there is a functioning business there and not just an old listing attached to an abandoned building. Pictures not only give you the opportunity to show off your products and services, but also community involvement activities. Adding visuals validates you way more than any description can. A picture is still worth a thousand words, so add as many as you can.
Add your business to local listing directories
To build up your SEO naturally, you can research credible local business directories and add your business on it. You will raise your credibility by being associated with other quality businesses in your area. If you are already listed in some directories, do a quick audit to ensure your business contact information and location are up to date.
Don't be scared of reviews
Reviews can be the best or worst thing to happen to a business. However, getting reviews on google is something you shouldn't shy away from. Get your customers, friends, and business partners involved by asking them to review your business on Google, Yelp, or Yellow Pages, etc. It has been proven that the more reviews you have the more likely you are to get more clicks on your GMB profile.
Embed your Google Maps profile
To further increase your visibility on google maps, embedding your Google Maps profile on your website is the way to go. Using Google tools to embed is the fastest and easiest way for Google to track your GMB profile traffic. By utilizing the website traffic you already have with this tool, it will boost your visibility on google inadvertently. Every time a person visits your site, they are also viewing the embedded Google link to your GMB even if they don't click the map.
Boosting your Google Maps visibility may be a quick process but if you are consistent in getting reviews and keeping your information updated, you will see the changes it makes. Sure, you can pay for the ads, but that is not what attracts customers. Consumers are pulled in by five star reviews and updated pictures. They want to see that you are a legitimate business with an established reputation. Local listings, updating your phone number, and putting your location pin in the correct place might seem like small fixings, but in the long run they are a big deal. To ensure the success of your business, pay attention to the important details and stay consistent. In due time you will see how much traffic your Google Maps business listing gains.