The internet is massive. It’s full of people trying to make their mark and leave behind lasting impressions. Your presence on the internet could make or break your company. Building an online presence is more than having a website, it’s interacting with audiences and knowing how to build your search engine optimization. Follow these 6 steps to building a strong online presence.
Build a Captivating Website
You need a website, every business does. Your website should be user-friendly and aesthetically pleasing. The best option is to use a qualified web developer to build your website for you.
Share your website on other social platforms like Facebook, Instagram, and Twitter so those audiences visit your website as well. Having a functioning and user-friendly website will increase your SEO which will, in turn, make your website perform better in searches.
Host a Podcast
Podcasts have become very popular in recent years, there’s a podcast (or several) about any topic you could think of. Being on a podcast can build your authority in your area of expertise. Make sure to drop your name and the name 0f your business, that way people can find you. You have the ability to put yourself in a position of authority and expertise because you have a show that covers a specific topic on a consistent basis. Podcasts can also help you reach platforms you otherwise wouldn’t touch like iHeartRadio, Audible, Spotify, iTunes, etc.
Create a Social Media Strategy
You need to plan ahead to get ahead in the digital society. Planning ahead includes posting times, SEO, content calendars, etc so consider hiring a trusted agency to help. Some creative things you can do to get noticed are GIFs and story stickers that can be created on GIPHY with a brand-approved channel. GIFs are a creative way to show humor while not requiring much work.
Paid Ads
Paid ads are not as expensive as traditional print, TV, or radio ads and they bring fast growth that other forms of advertisements cannot. Paid ads can be used across multiple platforms easily with simple integration methods.
Get Interviewed
Similar to hosting your own podcast, you can also be a guest on others that align with the content you create. Reach out to those podcasts and ask to be a guest to provide useful information to their audience. Plug yourself into Facebook groups and connect with podcast hosts on social media platforms to familiarize yourself with them. There are websites where you can add yourself into directories for podcast guesting.
Search Engine Optimization (SEO)
Having a strong SEO strategy can help your business rank high in search engine results. Today’s consumers turn to the internet when they need to find a business or product, so the higher your business’s rank is, the better. You can build your SEO by writing high-quality content, using keywords in your URLs, page titles, and content. Consider using tools like Google Trends to follow keyword interest. Remember to use keywords naturally instead of forcing them into your content, don’t try to stuff your pages with keywords as it won’t help your search rankings.
In 2021, it is a necessity that you take your business online. Getting noticed on the internet is ever-changing and can differ from business to business. But for every business, the most important part is being able to be found online and that means building an online presence. Building your business online can seem daunting, but follow our 6 easy steps and make your brand stand out online.