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  • Writer's pictureBailey Glydewell

6 Ways to Promote Your Blog in 2021

Many new bloggers quit posting soon after starting their blogs because they don’t see the results they want immediately. Blogs are a work of art and art takes time. You have to invest time and hard work and have realistic expectations for your blog to work. Here are some steps to promote your blog in 2021.

Utilize SEO for Your Blog

93% of online experiences start with

a search engine, and 92.04% of those users use Google as their primary search engine. This makes your SEO rank extremely important to how steady a flow of readers you will receive.

  • Focus on user intent (not search engines)

  • Take your time writing blog SEO-friendly headlines

  • Use the right heading tags

  • Optimize your page URL

  • Be strategic with your links

  • Craft enticing meta descriptions

  • Optimize your images

  • Ensure mobile-friendliness

  • Reduce page loading times

Do Proper Keyword Research

Keyword research is finding the right words or phrases your target audience is already searching for on Google, Bing, DuckDuckGo, etc. Look for keywords that have these characteristics:

  • Low difficulty, the less competition for a keyword the better

  • Medium to high volume, or, how often people search for them, the higher the better

  • Medium to high click rate, this is the number of clicks that your ads receive, and like volume, the higher the better

Find keywords that people are searching for but not many bloggers are writing about, that will quickly rank you higher in keyword searches. This doesn’t mean you have to write about these keywords and not topics you want to. Identify the right blog ideas that can align with what you want to write about and what others want to read. Here are a few Keyword Searchers you can use: KWFinder, SpyFu, and WordStream.

Use Email Marketing

Email marketing is one of the most effective ways to promote your blog and notify your readers when there are new posts. First, you’ll need to build an email list, which you can do several ways:

  • Offer an incentive - in exchange for email addresses, offer things like free courses, eBooks, discounts on items, etc.

  • Collect emails directly from the blog - Create a signup form that includes email addresses

  • Create content upgrades - offer your subscribers extra content that adds to your email’s topic

Once you have the email addresses, you need to craft engaging emails that will direct readers to your blog. Provide valuable insight, highlight the content value, and create personalized subject lines to engage with.

Share your Blog on Social Media

Be warned, social media is not easy for blog promotion. Free organic engagement is much harder to come by these days, but that’s not to say that social media isn’t profitable. Spend time cultivating your social media presence on the right networks like Pinterest, Facebook, Instagram, and/or Twitter.

Pinterest has a 70% female user base with more than 322+ million monthly active users making it one of the most popular social media platforms. Pinterest has a longer life expectancy of a pin compared to a tweet or post on Twitter and Facebook.

Facebook has over 1.62 billion daily users which give you the ability to reach giant audiences. Some ways to gain traffic are joining groups in your niche, starting your own group, starting a business page, and engaging with your audience.

Instagram users spend an average of 28 minutes per day on the platform and have about 1 billion monthly users. There are some ways to promote traffic on your Instagram: make the best of your Instagram bio, use a link tree, post high quality and eye-catching images, and engage with other users.

Twitter has 330 million monthly users putting it around the same level as Pinterest. To grow on Twitter make sure to use hashtags as they reportedly lead to 100% more engagement on content, use videos, and use ClicktoTweet links in your articles.

Promote your Blog with Online Paid Advertising

If you have a budget to spend, consider paid advertising. Paid advertising is a marketing method where you pay for ad spots to attract internet traffic. Your page can appear right in front of your audience as soon as the ad goes live. To promote a blog, try a popular online marketing service like Google Ads. Make sure you are clear on budget and expectations, keep the quality score up, and bid on competitive blog keywords.

Guest Post on Popular Blogs

You can expose your brand to other bloggers’ audiences by guest posting on their blogs. To find opportunities try sites like AllTop, Bloglovin, or OnTopList. You should then form a genuine relationship with the site owners, keep the pitch short, link to your blog articles, and ask the audience to leave comments.

Blogging takes a lot of time and effort. Some give up too quickly because they expect results right away but that’s just not how blogging works. Utilize these 6 steps to successfully promote your blog to potential subscribers.

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