• Brittany Christian

Email Marketing vs. Social Media Marketing: Which is Best for You?

Updated: Aug 23

There are many different types of marketing: content marketing, social media marketing, email marketing, etc. Over the years, email and social media marketing have become important to businesses. It’s possible to use both e-mail and social media marketing while others choose just one. There are pros and cons to both, so choose wisely. Here are some pros and cons of email and social media marketing:


Email Marketing

Email marketing is simply sending a commercial message to a group of people via email. People can receive these emails by becoming a part of your business’s email list. With the email list, you can contact any subscribers any time you want. Here are some pros and cons of email marketing:



Pros:

1. Dynamics of Growth

Email marketing is good at creating growth for a business in that your email list can be infinite. This means that you can have a lot of consumers waiting to make contact with you. It can also increase conversions by bringing consumers and prospects to your website.


2. Affordable

Email marketing is more affordable than social media marketing. You don’t have to worry about pay-to-play conditions. The cost of email marketing is very low.


3. Customizable

When building customer relationships, it’s important to keep in mind that each of your customers is unique. Customization of your emails to each consumer helps to create a personal connection as well as a personalized customer experience that’ll keep them coming back.


Cons:

1. Deliverability

Deliverability is always going to be a problem when it comes to email marketing. Few people read every e-mail they receive.


2. High Competition

There are many businesses and people using the internet. There are a lot of businesses that use email marketing. It’s impossible to know if anyone is reading your message.


3. Requirement of Consistency

Email campaigns require a lot of consistency. If you want to provide a personalized consumer experience, you’ll need to research and revise your e-mail list. You need to keep your e-mails and your campaign fresh.


Social Media Marketing

Social media marketing is just using social media to promote products or services. Nowadays, social media is one of the more popular marketing avenues available. There are many different platforms you can use, but it’s important to choose wisely based on your business. Let’s get into the pros and cons of social media marketing.


Pros:

1. Increase Brand Awareness

By using social media, you can increase the visibility of your brand. You can share content with people to increase followers. You can even interact with consumers or prospects.


2. Broader Audience

There are billions of people using social media everyday. Your visibility is based on how many people are on these platforms and seeing your brand.


3. Better Customer Satisfaction

Customers get satisfaction by having a direct line of contact with the company they want to reach. Businesses can interact with their consumers through posts by commenting, tagging, or sending a reaction to their customers’ posts.


Cons:

1. Risk of Negative Publicity

Every social media platform has trolls. Trolls thrive on negative posts.


2. Less Control

Whatever you post online is open for everyone to see. You can’t take it back once it’s posted.


3. Hard to Estimate ROI

Return on Investment is important for any marketing strategy. Social media’s ROI is hard to estimate. It can take a long time before you see a return on investment because social media marketing is a long-term strategy.


When choosing your marketing strategy, you must look at your audience. Audience demographics help you refine your marketing strategy. For more information on marketing strategies, visit us at The Profit Link, a small business support team based in Memphis, TN. We want to link your business to profit!

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