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  • Writer's pictureAllison Russom

How to Use Data to Optimize Your Marketing Campaigns

Updated: Aug 17, 2022

Have you ever wondered what to use the data you collect from your social medias’ and website for and why it’s important to your business? Keep reading and those questions will be answered and more. Data is everything to your business. It informs you of how to target your audiences and customers with ads. The better the data, the better the ads. We are going to talk about the important aspects of using data to optimize your marketing campaigns and the tools you’ll need along the way.

Why You Should Use Data in Marketing

  • Consistent and Personalized Messaging - You shouldn’t just advertise to a group of people once or twice. Consistent messaging is a sure-fire way of getting that group's attention and keeping it.

  • Prospect segmentation and focused marketing - The messaging that you advertise should be relevant to your business and focused on the goal of the ad. Segmenting your audience into age, gender, location, or whatever you choose will help inform you of what the goal of the ad should be.

  • Product promotion and development - Marketing is not only about the products that you already have, but also the production of new ones as well. Your data can help teach you what products your audiences are in need of or what they are looking for and can’t find.

4 Ways to Use Data to Optimize Your Facebook & Google Ad Campaigns

1. Use Oribi to draw data from custom events

Oribi is a tool that enables you to track any custom events on your website, such as: watching a video in full, adding a product to their cart, or subscribing to your email newsletter, without using any code.

2. Set up Google Data Studio to help you visualize insights

Google Data Studio enables you to combine all your data from Google Analytics, Facebook Ad Manager, and Google Ads. You’ll need to use a Connector, which lets you connect a data source to be visualized on a dashboard, to integrate your data. This can be a good way to simplify gathering and analyzing data from all these platforms and have them in one place.

3. Use A/B testing tools to discover the best scheduling time

Understanding when the best time to put out ads is important. Knowing when they do well will make sure that they do well. AdEspresso has a popular tool that helps you see which times of day your ads perform the best so that you can schedule them in advance for the optimal time.

4. Create better UTM tags with a smart UTM manager

UTM (Urchin tracking module) tagging, codes that are added to the end of URLs and allows, for example, Google Analytics know more about the link, helps you ensure that every click driven by Facebook is correctly attributed. A UTM manager, like UTM Smart manager, helps standardize all your Facebook UTM tags so that you end up with reliable, quality marketing data that drives your marketing campaigns forward.

Top Trending Advertising Tools

Semrush is an excellent tool because you can do SEO, content marketing, competitor research, PPC, and social media marketing all in one place.

Fiverr helps you connect with freelance advertisers that will advertise your business or products through their platforms for a fee.

Now that you know everything that you need to know about your data and how to use it, your audience will be more knowledgeable about your business and your products/services and you can produce better marketing campaigns for them as well. No matter where your marketing campaign is launched, it will be more successful than before you discovered the wonderful world of data optimization. And we know optimizing your data can seem like a huge task, but with these tools and tips, you shouldn’t even break a sweat.

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