How to Use LinkedIn Live in 4 Steps

LinkedIn Live was launched in 2017 and has taken the platform by storm. According to insights from LinkedIn, videos are the fastest-growing content on the platform and are 20 times more likely to be re-shared. When you picture LinkedIn Live it is like Facebook Live but more professional. In this blog, we’ll go over 4 steps on how to use LinkedIn Live.

1. Set-Up

* Note that before you go live you have to be an approved Live Video Broadcaster. If you haven’t applied you need to fill that form out.

Before you begin your livestream you need to find the right place to film. Get the basic elements like lighting, camera position, and your background situated beforehand so you don’t have to adjust during your livestream. Make sure the light is bright but natural so your audience doesn’t have a hard time seeing you. Position your camera close to you but not too close to where your audience can see every detail. Using a tripod or a phone stand will help with that as well. Lastly, make sure your background is not too cluttered, busy, or messy. You want a background that looks organized and gives you some kind of professional aesthetic.

2. Choose your Streaming Tool

LinkedIn only allows live streaming through a selection of third-party broadcast tools. When choosing a streaming platform, go with what you are comfortable with.. They suggest you should use Vimeo, Switcher Studio, StreamYard, Social live, or Restream. Alternatively, you can use their custom stream if you want to connect directly to an encoder or other streaming software so you can use programs like Zoom or WebEx.

3. Get the Right Devices

Make sure you have the right devices. You need the device you are going to stream on and another device that you can use in order to monitor the comments of the audience. While having an extra device to monitor the comments isn’t necessary, you do need it in order to interact with people. If you choose not to interact with your audience it will be more of a live vlog rather than an interactive live stream.

4. Time to Stream

The last step is very simple: start your broadcast. Make sure you have your topics ready and begin your livestream. Whether you’re doing a fireside chat or a behind-the-scenes look at your business, make sure you capture the audience and interact with them. Show them or tell them things that you would only be able to hear or see on your live broadcast.

Hosting a livestream on LinkedIn might not be as simple as 1,2,3 because we have 4 steps, but in the long run, it will pay off. You will start to build connections and have interactions that the platform doesn’t normally allow. It is a new and efficient way to show people who you are and what your company represents.

If you want more tips on social media and livestreaming visit us at The Profit Link, a small business support team based in Memphis, TN. We want to link your business to profit!