• Bailey Glydewell

How to Use TikTok in Your Content Strategy and Prove ROI

TikTok, the short video social media app, has become extremely popular and has grown larger than anyone could have imagined making it one of the best social media sites to promote your content on. The platform is ranked 7th among online marketing platforms and boasts 800 million active monthly users and over 2.3 billion downloads. Analytics shows that TikTok has a diverse population of users and makes it a superior marketing tool for building your online presence and brand awareness. If you are not already on the platform, sign up for an account and follow these tips below to market on TikTok.


Look for Signs of Engagement

It’s not enough to just rely on likes, views, and followers. Comments are an indication of more engagement than a like or a view and add interest and intent to your video. Engage with your viewers and the platform by using brand-centric hashtags, TikTok challenges, and sponsored content. Engaging with users and the platform in this way can be an excellent indicator of if your content is meeting its objectives.


Track Traffic on TikTok

For this, you will need to upgrade to a TikTok pro account. It will feature an analytics page that highlights your account performance. You can track a series of metrics that will help you achieve ROI on TikTok.

1. TikTok Post Performance

It is vital to monitor the performance of individual videos on your account. You need to know how your target audiences receive your content to be able to make better content. You can track the number of video plays, video hearts or likes, comments, and shares.


2. Traffic Source

Traffic analytics help you identify the source of traction to your account from within the app. You can track traffic from other profiles, the “For You” page, existing page followers, and sponsored hashtag campaigns. These can help you decide the best avenue to advertise your content within TikTok.


3. Viewership metrics

These metrics can indicate whether your followers like your content or are indifferent towards it by showing you total playtime and average watch time. Average watch time should be close to the length of the video or else that means people aren’t watching your full video. Use these metrics to explore new content and ways to improve how you present your content.


Compare Your TikTok Performance to Other Content

If your Facebook and Twitter views are better than those on TikTok, you may need to re-evaluate where your time and money are going. However, you can’t know whether your TikTok is working unless you put it to the measurement test. Put your TikTok under the microscope and determine what is working, what isn’t, and what is worth your investment.


TikTok offers a unique platform for advertising and raising brand awareness. There are a multitude of things you can do to use TikTok in your content strategy and improve your ROI. These tips will help your performance on TikTok excel, so get out there and start making new content.

If you still need help with utilizing TikTok or other content strategies, contact us here at The Profit Link. We are a small business support team based in Memphis, TN. We want to link your business to profit today!

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