When starting a YouTube channel, there's this notion that it is a quick and easy way to get rich. It's not that at all. If you are an ordinary person just starting in the YouTube community, it is going to take a while to hit a million views but, if you use these six tips, you'll achieve your goals much more quickly.
1. Use SEO to Create Videos and Titles
Trending content is what experienced social media marketers use as the basis for their content. For example, there is an app called KeywordTool.io that is just for YouTube. The tool allows you to look for the most searched keywords in the niche you want to target. Using SEO before you create your video is essential to driving traffic. Finding that keyword allows you to optimize its use in your video, in your description, title, or tags. YouTube also picks up keyword usage in closed captions.
2. Reuse Existing Content
Build upon the content you already have created. If a particular video you posted got thousands of views and you see the audience enjoyed it, try following up with a second part. Often, when viewers watch a video they ask questions and want you to expound on a certain point. those questions and create a Q&A video to specifically answer them. It makes your followers feel seen and heard and is another form of interaction.
3. Interact with Your Audience
Interaction is a colossal part of being successful on YouTube. Without viewers, what's the point of content? Interaction with your followers can be as simple as liking their comments on your channel to mentioning them in your video. SomeYouTube channels give away fifty dollars to the first three people who comment on their videos. This is a wonderful way to build a following organically and make people excited to subscribe to your channel. Just remember that everyone loves to be appreciated. If your audience sees that you care about them and their opinions, they are more likely to subscribe to your channel or become returning viewers.
4. Create a Channel Brand
This is something you should do to help your viewers notice your videos. If your signature is neon letters in your banner, be consistent with it. Your audience is used to associating you with that specific font and those specific colors. Branding also helps you organize the look of your page. It keeps your content looking clean and fresh. Branded YouTube channels are easier to navigate.
5. Cross Promotion
Cross Promotion is the best promotion because it's free! The easiest way to grow your following is to get your followers from your other social media platforms to join your YouTube journey. When you post, make sure to use links to make it easy to navigate to your page on their phones. Ask Them to subscribe to your channel and share your content.
6. Stay Consistent to Achieve Results
Think of your YouTube Channel as a plant. It is something you have to nurture and be consistent with if you want it to grow and bear fruit. You have to take the time to produce quality, branded content and make sure you are putting SEO to maximum use.
Growing a YouTube channel, when done properly, is extremely rewarding. Allowing your followers to see you evolve is fun for them too because they are on that journey with you. Don’t give up on your journey just because you aren't an overnight sensation. Take the time to grow your audience organically and you will see the difference between bought support and genuine support. For all your YouTube marketing needs, contact us at The Profit Link, a small business support team based in Memphis, TN. We want to link your business to profit!