• Allison Russom

Small Business Highlight: Miss Charity Essentials

Your skin is the biggest organ of your body, so keeping it healthy is important to your overall health, and for Charity James, it’s one of the reasons why she started Miss Charity Essentials, a skincare brand that focuses on body scrubs that are exfoliating but also moisturizing. If you don’t know what a body scrub is, let me explain. A body scrub is a product that you use all over the body to exfoliate your pores, getting out all of the dirt, oil, and dead skin cells that are trapped there. It keeps your pores clear, your skin soft, and can even lighten dark spots on the skin. Charity has always loved skincare, but she had never made her own products until after using many body scrub products that dried out her skin. So she decided to try her hand at making her own. She told me that it “did wonders for my skin”. Since it worked so well for herself, she wanted to be able to share it with other people who had the same struggle as her with store bought body scrubs. Miss Charity Essentials isn’t officially open yet, but their first release date is August 20th, which is very soon! If you want to stay updated on product releases, please follow Miss Charity Essentials Instagram!

Speaking of her first launch, here is a list of all the scents that Miss Charity Essentials will be releasing: Sugar Cookie, Cupcake, Cotton Candy, Pineapple Punch, and Lemon & Turmeric body scrubs. There will be two sizes that you will be able to purchase, 4 ounces or 8 ounces. All of the scents sound so bright and fun, so I asked Charity what made her choose these scents for her first launch. “I chose these 5 scents for my first release because there is something there for everyone. If you want a fruity scent, sweet scent, or something simple but gets the job done such as the Lemon & Turmeric scrub, we’ve got you covered.” Miss Charity Essentials products not only exfoliate well, but they also moisturize the skin, which is what sets them apart from other body scrubs. Miss Charity Essential products prides itself on being able to clean your skin, but also make it better than it left it.

Since Charity has been getting ready for her launch, I asked her what the process has been like prepping and getting everything in order. She told me that it “has been an exciting one. As I’m perfecting my formula for my scrubs and promoting my brand, it’s made me even more excited to share it with the public for them to enjoy them as much as I do.” I also asked if she will be expanding her brand and including new products. She said, “Yes, I’m already thinking of new products and new fun scents I can add that I think my supporters would enjoy.”

Opening day for your business can be stressful, but it is also the most exhilarating day as well. I asked Charity what she was most looking forward to on August 20th. “What I’m most excited about is getting my first order. It’s something I’ll never forget because it’s the start of a dream for me because it’ll only grow from there.” We are so excited for Miss Charity Essentials first launch date and hope that everything goes well!

And lastly, I asked Charity what she loves about being a small business in Memphis. “What I love most about being a small business in Memphis is the hustle of it because it seems as if everyone has their own business or side hustle, but everyone still finds a way to get their brand noticed and gain the support of the community.” We love the energy of Memphis small businesses too, they know how to hustle and hustle hard! And Charity is a good example of energy. Her business isn’t even officially open and she already has over 2,600 followers on her Instagram, which is pretty impressive. If you would like to check out Miss Charity Essentials products before they drop, you can head to her Instagram page here. Thank you to Charity for allowing us to highlight her brand and hype her up before her launch day!

If you are a small business in the Memphis area and think you would be a great fit on our blog, you can contact us at blog@theprofitlink.com. And if you would like to follow us on our social media to get some amazing business tips or stay updated on our Small Business Highlight features, here are all the links: Instagram, Facebook, Twitter, and LinkedIn. Thank you so much for reading!

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