Do you ever feel like your business has become stagnant? Do you feel like you have been doing the best marketing you can and aren't getting any results? These tips will guarantee your success and promote growth within your small business. Follow these 5 tips in order to grow your small business.
Put Content Marketing First
Content marketing is the most organic way to market. Creating a blog is the easiest way to inform and entertain your audience and bring a steady flow of traffic to your website organically. By using SEO (Search Engine Optimization) and keywords in your blog, you can improve your businesses visibility on Google. When you get clicks on your blog it will boost your searchability on search engines overall. Content marketing is also 62% cheaper than traditional marketing, so it's a win-win situation.
Display Testimonials and Reviews
It has been proven that customers value the opinions of other people who have bought the products they are considering. You should open your website and social media up and display reviews and product critiques. Doing so will build the trust you need to establish a credible reputation. No one wants to be the first to buy something. There's always a little twinge of anxiety when buying a product and not knowing how it will perform. Reading reviews will give potential customers insight on what kind of quality products you produce.
Ask for Feedback
Feedback goes hand in hand with reviews. You can ask your current and potential customers how you can improve your products or customer service. Doing that will make the audience feel involved in the creation process and feel heard when they voice concerns about things that can be improved.
Customer Retargeting
Getting new customers is always a goal of a small business, but your bread and butter will always be your recurring customers. Those guaranteed dollars and support will be the pillars that keep your building standing. Those loyal customers need to know that you appreciate their business and are willing to reward them for their loyalty. You can do that through so many ways: do a raffle, send out coupon codes, offer freebies, or offer loyalty purchase points to encourage build up buying.
Exit-intent coupons
How many times have you almost clicked off of a site and a coupon popped up that offered a discount and you decided to stay online and shop to take advantage of the opportunity? It is classic marketing and a great way to increase your email list. The exit-intent pop up is an attention grabber, simply offering a coupon code in exchange for their email. It's a fair trade to most consumers. Using that tool on your website is genius because the software can detect when a customer is about to exit your site and it offers a discount code almost immediately.
These hacks aren't going to grow your business overnight, but if you constantly use them to improve your website and social media standings, you will be well on your way. The main goal is to be successful, to revive your small business, and to take it to the next level. If you use these tricks of the trade, you will be well on your way to being a marketing guru with a booming small business.