• Bailey Glydewell

Why Digital PR is Important for SEO

Updated: Aug 17

Digital PR is used to increase a business’s online presence. The internet is a staple in today’s society, so it is important to have a strong online presence. John Mueller, Google™’s Search Advocate, goes so far as to say digital PR is more important than technical SEO. 84% of millennials don’t trust traditional PR. It’s obvious that digital PR now has more sway over potential customers than traditional PR so let’s find out why digital PR is so important for SEO.


What is Digital PR?

Digital PR encompasses several parts of content marketing such as gaining high-quality backlinks, gaining publicity online, earning customer reviews, and promoting your content to relevant journalists and publications to encourage them to write about your content. Digital PR interacts with your target customers by having you appear on websites and other online content they already consume.


Benefits of Digital PR

  1. Link Building. You need authority links to compete with other businesses. Not all links hold the same power. This is why it is important to have high authority links. The only way to do this is with digital PR.

  2. Improve SEO and rankings. SEO is one of the most important elements to building your brand. Digital PR will help you publish on high-authority websites and increase traffic to your website.

  3. Boost website traffic. Digital PR will increase your audience which will, in turn, increase the number of people talking about your brand and sharing content about your brand.

  4. Build brand trust. Your PR team will make sure your customers and potential customers see positive things when they search you. They are responsible for getting content posted about your brand that will promote you in a good light and build brand trust.

  5. Generate leads. Digital PR will put your products in front of the correct audience. The more people see your product, the more leads you get.

  6. Increase sales. Just like generating leads, your PR team will increase sales by showing your product to the right crowds.

Aligning Digital PR with SEO

You should focus on content marketing, SEO, social media marketing, and online media relations.

  1. Content marketing is the foundation and starting point of PR. You need to collaborate and hire specialists to make and distribute your content.

  2. SEO is the most important part of any digital PR campaign. SEO makes sure that your content reaches the right audiences and promotes your authority.

  3. Social media marketing has become extremely important with today’s society. We are always on our devices and on social media. Marketing your content and products on social media will reach crowds that can’t be reached through other means and connect people faster and easier.

  4. Online media relations increase the amount of people taking about you. If you are active in your community people are more likely to comment, review, and share your content and products.


Digital PR, in the time of technology and online presence, is one of the most important things to use to grow your brand. It will help you build trust and a relationship with your potential and current customers. PR teams will help you generate leads, increase sales, collect relevant backlinks, and so much more.

If you are looking for a digital PR team, reach out to The Profit Link, a small business support team based in Memphis, TN.

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