Your products are the backbone of your success, so it should be your top priority to market your products effectively. The fastest and easiest way to market your products effectively is growth hacking. You might be asking what growth hacking is. Growth hacking is the method of determining the most effective way to grow your business by mixing marketing, development, design, engineering, data, and analytics. There are many methods to growth hacking, and we are here to share the best techniques.
1. Build Your Online Credibility
Online credibility is when people believe you or your business to be legitimate. Building online credibility requires time and a lot of work, so a better way to build trust with your audience is to reach out to them through outlets they already use. For example, establish relationships with content creators and influencers who can promote you and your brand.
2. Create a Pre-Launch Email List
Email lists are among the top methods for finding leads and creating conversions. Sites like ActiveCampaign™ can help you push consistent email campaigns and target individuals. Start your email communications at least a week before your launch.
3. Launch on Product Hunt™
Startups are constantly launching, so it is vital to launch where people can easily find you and interact with you. Cloudways™ used Product Hunt as its primary launchpad and received more than 50 applications within the first 24 hours from launch. You must receive feedback and engagement from your audience, and launching on a website like Product Hunt makes this more manageable and less time-consuming.
4. Leverage Referral Marketing
Referrals lead to conversions faster than any other method. Ask your friends, family, industry influencers, and employees to refer their contacts to your business. Referred customers require fewer costs per action (CPA) and have better retention rates.
5. Host and Attend Community Events and Conferences
Attend startup events and gain the tools you need to make your business flourish. Engage with your local community and online community. Expose yourself to relevant business events and make yourself known.
6. Follow Your Biggest Competitors
Following your competitors may seem backward; why would you want to follow your competition? However, acknowledging and leveraging your competitors' blind spots and weaknesses will get you ahead in the game. Follow your competitors on social media, forums, local news, etc., and do regular analyses of competitors’ blogs.
7. Work with Influencers
Influencers can reach large audiences quickly and drive engagement and traffic to your website and social media. Collaborate with industry influencers to promote your products and services and make sure to pay them. They may have the authority and reach you do not have yet, and their audience can become your potential customer base.
8. Send Gifts to Your Customers and Show Off
Branded products like office supplies, magnets, cups, and t-shirts can raise your brand awareness and maintain customer loyalty. Everyone loves receiving free stuff, so use it to your advantage. Happy customers are more likely to refer to you and promote your brand.
We gave you the top eight growth hacking secrets to gain more customers, expand your reach, and be ready to launch. These tips will help your business boom. If you want more hacks, reach out to The Profit Link, a small business support team based in Memphis, TN! We want to link your business to profit. Here are the links to all our social media: Instagram, Twitter, Facebook, and LinkedIn.