Bailey Glydewell
How to Use TikTok in Your Content Strategy and Prove ROI
TikTok, the short video social media app, has become extremely popular and has grown larger than anyone could have imagined making it one...
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Brittany Christian
- Nov 11
- 2 min
Top Five Reasons Your Email Open Rate is Low
Have trouble with consumers not opening your emails? There are many reasons consumers don’t open your emails. Not everyone uses e-mail. ...
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Allison Russom
- Nov 4
- 2 min
Low Competition Keywords: What You Need to Know
As defined by Joshua Hardwick, Head of Content at Ahrefs, “low competition keywords are keywords that you can rank for without much...
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Kathy Wilson
- Oct 28
- 3 min
How to Make Your Small Business People-First
Mogul Richard Branson is quoted as saying, “If you look after your staff, they’ll look after your customers. It’s that simple.” Branson’s...
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Kathy Wilson
- Oct 21
- 3 min
How to Use the DRY Principle to Increase Productivity
Being busy is not necessarily the same as being productive. Most business owners are very busy. We’re here to help you become less busy...
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Bailey Glydewell
- Oct 19
- 3 min
Small Business Highlight: Smart Charge Connect
Has your phone ever died while you were out shopping or dining? In today’s age of technology, having your phone die is very inconvenient....
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Kathy Wilson
- Oct 14
- 4 min
How to Create a Brand Identity that Competes and Compels
Your logo may represent your brand, but it is not all there is to your brand identity. Developing a consistent, strong brand identity is...
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Allison Russom
- Oct 10
- 3 min
Small Business Highlight: Peso The Brand
Fashion is a creative way to express yourself, not only by wearing it, but also by curating and designing it yourself. Alonzo Green is...
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Allison Russom
- Oct 7
- 4 min
Are You Using Videos on Your Website? If Not, You Should!
It’s no surprise that videos get most of the views and likes on social media, but are you using videos to your advantage? According to...
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Allison Russom
- Oct 5
- 4 min
Small Business Highlight: Blue Glass Jar Farmacy
Blue Glass Jar Farmacy was started by three generations of women who wanted to share their skin, hair, and body care recipes. Grandmother...
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Allison Russom
- Oct 3
- 5 min
Small Business Highlight: Lulu and May
The tagline on Lulu and May’s website reads, “Creative crafts that speak to you.” and for owner Lubita Ibrahim, that’s her favorite...
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Brittany Christian
- Sep 30
- 3 min
Top 7 Tactics for Writing Headlines
Headlines are important to capture the audience. Articles get opened if the readers are interested in them which happens through...
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Allison Russom
- Sep 28
- 4 min
Small Business Highlight: Memphis Greetings
Joy Hardaway, a fashion designer by trade, started Memphis Greetings because she felt all the birthday or congratulations cards she found...
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Allison Russom
- Sep 26
- 4 min
Small Business Highlight: Enchante
Enchanté in French is a greeting, a way to say hello, and Deidra Scott uses this one word to draw people into her world of flowers....
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Brittany Christian
- Sep 23
- 2 min
Hacks to Leverage Outreach to Increase PR Mentions
It’s important for your business to be discussed publicly and competition for public attention is fierce. Public Relations can help you...
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Allison Russom
- Sep 21
- 4 min
Small Business Highlight: _blank beauty
_blank beauty is a nail polish brand based in Memphis that creates gorgeous colors that are clean, vegan, and cruelty-free. Originally,...
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Allison Russom
- Sep 19
- 5 min
Small Business Highlight: Anti Gentrification Coffee Club
The Anti Gentrification Coffee Club, located at 761 National St. is a coffee shop owned by a husband and wife duo Bartholomew Jones and...
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Kathy Wilson
- Sep 16
- 3 min
Three Basics of Startup Branding
A vital step for any new business is its branding. Your logo, website, and domain name are foundational to your branding and, by...
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Allison Russom
- Sep 14
- 3 min
Small Business Highlight: Buttermilk Babes Memphis
Full-time high school administrator turned full-time baker Camile Melton Brown started Buttermilk Babes in 2015 when she was encouraged...
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Allison Russom
- Sep 12
- 3 min
Small Business Highlight: Olivia Avery Art
Olivia Avery began selling her ceramic art during the beginning of the pandemic after she was laid off from her job. She had been...
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