TikTok is the cool new kid on the social media playground. Now that it has become mainstream, many content creators are gaining followers left and right and some brands have established gigantic followings. Here’s how you can quickly gain followers too.
Post Every Day
TikTok’s algorithm favors regular posting, unlike Instagram or Facebook where you can post twice a week and be fine. Your everyday attention will benefit you and raise your brand awareness. Aim to post new content every single day, no exceptions.
Be Relevant
The content you post on Instagram Stories will not work for TikTok. TikTok is silly and fun for the sake of being fun. You need to match this. You don’t have to learn the dances, but you need to have a certain level of energy and enthusiasm to fit in on TikTok.
Try Trends That are Outside of Your Comfort Zone
Use a trending song on your video. Consider learning that trending dance or participate in a trending video concept. If you are a small creator, make sure to mix trending videos with new content. You can also make the trend videos 100% original by adding humor and twists to the original trend. Original content makes the audience feel more connected to your videos and shows them that your brand is human too. Talk to your audience like a person, not a brand and they will be willing to listen and engage.
Repost Videos that did not Perform Well Later in the Evening
Sometimes videos don’t get many views and it has nothing to do with you, but rather with the time of day. Repost the exact same video a few hours later and delete the original video. Timing isn’t as important as it is on Instagram, but it is still beneficial to post at times when more users are on and can help your video gain more views quickly. The suggested times are morning, mid-afternoon, or late at night.
Don’t Delete Your TikTok videos
Unless you are reposting a video, don’t delete your TikToks. Some videos will flop and that is okay. However, it is not uncommon for a video to hit the For You page at any time. That’s why it’s important to never delete your videos. Also, people are more likely to notice you delete content on TikTok than on other sites.
Stitch
Stitching is where you can use the first few seconds of another person’s video in your own video. People use it to share a story they have that is similar to the original or to expand on the topic. Because it is a newish feature, TikTok is pushing Stitches on the FYP more than regular videos. It is a great way to rapidly scale your following.
Do NOT Pay for Followers
It can be tempting to pay for followers but this can ruin your view and interaction ratio. Don’t use any service that offers free followers or free likes. They can damage your image and your statistics. The best way to gain followers is to use the app as intended and grow organically.
TikTok has grown exponentially since it’s creation and is now a mainstream site for content creators and businesses to grow their audience. Follow these 7 tips to rapidly increase your followage on the app and expand your brand awareness.